"Aren't Nike football ads supposed to be vaguely entertaining affairs with flicks, tricks and hip-hop? So why change a winning formula? This ad falls flat on its face as soon as a podgy, bearded Eric Cantona emerges to tell us how he's going to make football beautiful again (looking like that, Eric? Fat chance). An early own goal for Nike in its battle with Adidas for the affections of the football fan this summer."
Robin Hicks feels let down by Wieden & Kennedy Amsterdam's first spot for Nike's World Cup campaign: