Diary: Turkey of the Week - Wieden & Kennedy Amsteram/Nike's World Cup campaign

Robin Hicks feels let down by Wieden & Kennedy Amsterdam's first spot for Nike's World Cup campaign:

"Aren't Nike football ads supposed to be vaguely entertaining affairs with flicks, tricks and hip-hop? So why change a winning formula? This ad falls flat on its face as soon as a podgy, bearded Eric Cantona emerges to tell us how he's going to make football beautiful again (looking like that, Eric? Fat chance). An early own goal for Nike in its battle with Adidas for the affections of the football fan this summer."


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave