Francesca Newland is somewhat stunned by Bray Leino's current spot for Wrigley's Excite: "This ad is a corker. The endline, 'get your twinkle out', closes a staggering assault of terrible creative. There is the bit where his big blue tongue licks her whole body, the grating 'cor, she's fit', her weird stuck-on boobs. It's so bad it's almost good, but only almost."
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