Diary: Turkey of the week - WWAV Rapp Collins/Somerfield

Noel Bussey feels his Christmas spirit draining away when he watches the irritating woman in the latest Somerfield work from WWAV Rapp Collins:

"Where does it say in the big book of advertising that the way to appeal to budget supermarket shoppers is to have a wife character so infuriating that she would tempt even Gandhi to use the cut-price bottle of whiskey advertised as a cosh? No wonder the tormented husband is skulking around the drinks aisle."