DIARY: Turkey of the week - Yop

John Tylee just about managed to keep down his breakfast after spotting this McCann-Erickson stomach churner for Yop in Metro while travelling the Piccadilly Line this week: "The success of the Pot Noodle campaign has deceived an agency that should know better into believing that food ads are a licence to be disgusting. The Pot Noodle ads weren't to everybody's taste. But they were funny and their strategy was clear. This is just repulsive."


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