Camilla Palmer hates Arnell Group's new branding work for Jose Cuervo tequila, adapted by Saatchi & Saatchi for the UK: "It's like an EastEnders disco, only with beautiful people. When will clients and agencies realise we aren't going to buy a drink because we're shown airbrushed hipsters grooving in a sterile atmosphere? Where are the drunkards? Where are the tears? Where's the lemon and salt?"
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