Francesca Newland is baffled by Archibald Ingall Stretton's new work for Seeboard: "Seeboard is an unfamiliar brand name and could do with the luxury of a 60-second ad explaining to consumers what it is. Instead we get a lunar landscape and are informed that Seeboard's core offer is ideas. 'Where does it all come from?' is the endline, but the ad doesn't explain."
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