DIARY: Turkey of the week

Lucy Aitken cringes at CheethamBellJWT's latest TV spot for Phones4U: "Paul Merton was never going to get pulses racing by saying 'we've got the right phones for you'. Nor did Phones4U benefit from 'ashamed of your mobile?', particularly as it seemed to mimic the Carphone Warehouse strategy. But this departure, featuring a comic pair driving the 'less van' around the country, is just bizarre." Seen worse? E-mail turkeys.campaign@haynet.com.


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