DIARY: Turkey of the week

Eleanor Trickett picks McCann-Erickson’s latest spot for Nescafe Gold Blend: ’While nothing since has been a patch on the old ’couple’ campaign, this latest offering is the blandest, least memorable yet. Not only have they weakly used the tired old blindfold cliche (far less effectively than pretty much anyone else), they haven’t exactly helped by painting the whole ad in a nondescript beige. Quite literally a pale imitation of a brand’s former glory.’

Eleanor Trickett picks McCann-Erickson’s latest spot for Nescafe

Gold Blend: ’While nothing since has been a patch on the old ’couple’

campaign, this latest offering is the blandest, least memorable yet. Not

only have they weakly used the tired old blindfold cliche (far less

effectively than pretty much anyone else), they haven’t exactly helped

by painting the whole ad in a nondescript beige. Quite literally a pale

imitation of a brand’s former glory.’



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