DIARY: Turkey of the week

Francesca Newland is glad she doesn’t have any British Airways shares: ’More than pounds 2 million was spent making this commercial. That’s a large chunk of potential profit. In my view pounds 2 million is far too much even if it was the best ad ever made - but to me this is far from the case. The ad really doesn’t say much about BA, or anything else for that matter. What on earth did M&C Saatchi spend all the money on?’

Francesca Newland is glad she doesn’t have any British Airways

shares: ’More than pounds 2 million was spent making this commercial.

That’s a large chunk of potential profit. In my view pounds 2 million is

far too much even if it was the best ad ever made - but to me this is

far from the case. The ad really doesn’t say much about BA, or anything

else for that matter. What on earth did M&C Saatchi spend all the money

on?’



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