DIARY: Turkey of the week

Francesca Newland believes that the strategy behind M&C Saatchi’s TV commercial for Freeserve featuring a pair of love-making snails is way off kilter: ’At the end of last year and the beginning of this year there were loads of launch web ads that used weirdness in an attempt to stand out from the crowd. Most dotcoms have since recognised that there was a total overkill and have moved on. But not Freeserve, it seems. This is especially strange because Freeserve is one of the few websites whose offer is known and understood by the customer.’

Francesca Newland believes that the strategy behind M&C Saatchi’s

TV commercial for Freeserve featuring a pair of love-making snails is

way off kilter: ’At the end of last year and the beginning of this year

there were loads of launch web ads that used weirdness in an attempt to

stand out from the crowd. Most dotcoms have since recognised that there

was a total overkill and have moved on. But not Freeserve, it seems.

This is especially strange because Freeserve is one of the few websites

whose offer is known and understood by the customer.’



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