DIARY: Turkey of the week

Caroline Marshall picks BMP DDB’s Vodafone spot with the endline ’You are here’: ’I was an early adopter of BMP’s former typographic work for Vodafone. I defended it against those who found its simplicity unnerving. But this spot is brimming with irritations that overshadow the amazing possibilities offered by the new WAP phones - the smug couple and their wooden acting, the Grosvenor House awards-style voiceover, the clunky mnemonic.’

Caroline Marshall picks BMP DDB’s Vodafone spot with the endline

’You are here’: ’I was an early adopter of BMP’s former typographic work

for Vodafone. I defended it against those who found its simplicity

unnerving. But this spot is brimming with irritations that overshadow

the amazing possibilities offered by the new WAP phones - the smug

couple and their wooden acting, the Grosvenor House awards-style

voiceover, the clunky mnemonic.’