Deborah Bonello shudders every time she sees a Channel 5 poster by Walsh Trott Chick Smith: 'This campaign will, no doubt, succeed in confirming already strong suspicions that Channel 5 is cheap, tacky and tasteless. Every execution uses a gag that is so old that people might not even get it anymore, and I think I speak for most people when I say that this smile only succeeds in being irritating, rather than amusing. Work such as this isn't only uninspiring, it's downright lazy.'