Rebecca Beer sniggers at the Siemens mobile phone ad by J. Walter Thompson: 'There is definitely a lot of sex in this ad, but what its significance is, I do not know. This is one of the most bizarre and annoying ads I've seen for a long while, right up there with the cringy Bailey's Irish Cream spots. Are the couple gay lovers or are they twins? Who knows and, quite frankly, who cares? An appallingly tacky use of sexual imagery trying to sell a mobile phone. How cheap.'