DIARY: Turkey of the week

Francesca Newland is unimpressed with Saatchi & Saatchi's latest

Ariel TV spot: "I presume this is meant to target housewives, but its

snide and sniping tone is negative and limits its appeal. The begrudging

lug of a husband is a bit of an outdated cliche, as is his wife's smug

arm-folding at the end of the ad."


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