Diary: UK's advertising leaders are too scared for Gruen

A UK version of the Australian TV hit The Gruen Transfer could be on our screens very soon if a pilot is a success.

The only glitch is that BBC3 has to find willing ad executives and creatives to sit on the show's advertising panel first.

If you're not familiar with The Gruen Transfer, named after the shopping mall pioneer, it's an advertising version of Have I Got News For You and Never Mind The Buzzcocks.

BBC3, which bought the rights from ABC's commercial arm, is currently hunting for adlanders with big mouths who can talk knowledgably about advertising. Doesn't sound like a difficult brief to fill. Down Under, it's a huge hit with Russel Howcroft, the managing director of George Patterson Y&R Melbourne, and Todd Sampson, the chief executive of Leo Burnett Sydney, acting as captains, with Wil Anderson as its host.

But the fact that the show's producers in the UK are from the TV panel shows Mock The Week and Never Mind The Buzzcocks is putting some off, worried they'll be laughed at, rather than with ...