Diary: A unique charity ad

The headhunter Kathleen Saxton has been swapping high heels for running shoes as she prepares to run two marathons.

Perhaps incentivised by the promise of a calendar featuring "some wonderful and gorgeous women in the media industry who have offered to bare their healthy breasts" to anyone pledging more than £50, the great and the good of advertising have been donating and leaving messages of support on her fundraising page. One donor's comment stood out, though. Justin Gibbons, the founder of the research company Work, used the space to, well, promote himself, writing: "Work Research - your one stop shop for quality market research."