DIARY: Unless you were on Mars, or work for Coca-Cola ...

Unless you were on Mars, or work for Coca-Cola, you can hardly have missed the recent mega-hype about Pepsi going blue. We are grateful, then, to the March/April issue of Food and Drink Business magazine for proving, with its story on ‘project blue’ and the accompanying visual, that dollars 500 million can’t buy you everything.

Unless you were on Mars, or work for Coca-Cola, you can hardly have

missed the recent mega-hype about Pepsi going blue. We are grateful,

then, to the March/April issue of Food and Drink Business magazine for

proving, with its story on ‘project blue’ and the accompanying visual,

that dollars 500 million can’t buy you everything.



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