Diary: Unlikely Folk heroes

Bravely, M&C Saatchi is looking outside London for its latest business venture and will be startling the locals down in Folkestone this summer with a pop-up ad agency.

The pop-up will be headed by Damian Collins (that's Damian Collins, before you get too excited), the Folkestone MP and former adman, assisted by M&C's Richard Alford, Camilla Harrison, Mark Goodwin and Tom Firth. The aim is to engage the local youth and steer them off the straight and narrow and into advertising. Expect it to cause more pointing and jaw-dropping round the North Downs than a low-flying jumbo.