For once, it wasn't their own antics that became the subject of gossip around Soho but those of the Welsh footballer. But Dare had different reasons to celebrate when paparazzi managed to snap a pic of Giggs at a train station next to one of its Virgin Trains posters carrying the pun-tastic: "No more getting your dongle out." Cue acres of free media coverage as the image hit the national press and millions of e-mail inboxes. Giggs as the next Virgin brand ambassador, then? Perhaps not.
Many an adland character must have been pleased at the exposure of Ryan Giggs last week.