DIARY: Vogue uncovers Chas Saatchi’s secret love: Silk Cut and Scrabble

First there was the leatherette-clad, arguably gorgeous Liz Hurley (NB: this Diary editor is female and prepared to debate the point). Then there was Kate Moss on how she shops at Top Shop. But the star feature in May’s Vogue (well, one of them) is Charles Saatchi.

First there was the leatherette-clad, arguably gorgeous Liz Hurley (NB:

this Diary editor is female and prepared to debate the point). Then

there was Kate Moss on how she shops at Top Shop. But the star feature

in May’s Vogue (well, one of them) is Charles Saatchi.



Nestling on the cover alongside ‘The indomitable Joan Collins’ and ‘Can

your clothes damage your career?’ is the taster: ‘Mr Cool: the discreet

charm of Charles Saatchi’. However, turn to pages 144 to 149 and you

find Mr Cool has, once again, most coolly refused to grant an audience.



Instead, we get the usual observations of the Tim Bells and Bill

Muirheads of the advertising fraternity. But let the Diary not carp -

there are some diverting observations that it would be only fair to

share with you (Vogue costing pounds 2.80, after all).



Did you know, for example, that Charles, 53, can ‘often be spotted

walking at great speed along a gallery-lined London street with a Silk

Cut between his fingers’? Mmmm. Gallaher will be pleased. And, also,

that he was one of the first to wear jeans as a fashion item? Apparently

so.



But most revealing of all is that the latest passion of one of the

greatest creative minds in advertising is Scrabble. Just as he spends

pounds 50,000 a year on go-karting at the Hoddesdon Karting Club, so he

gets all worked up about triple word scores.



But his weirdo sister-in-law, Josephine Hart (never one to eschew the

Saatchi bandwagon), provides a keen insight into one of the industry’s

best-kept secrets. ‘He has a fierce intelligence and a searing wit - I

use those two rather violent adjectives quite deliberately,’ she says.

Scary.



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