First there was the leatherette-clad, arguably gorgeous Liz Hurley (NB:
this Diary editor is female and prepared to debate the point). Then
there was Kate Moss on how she shops at Top Shop. But the star feature
in May’s Vogue (well, one of them) is Charles Saatchi.
Nestling on the cover alongside ‘The indomitable Joan Collins’ and ‘Can
your clothes damage your career?’ is the taster: ‘Mr Cool: the discreet
charm of Charles Saatchi’. However, turn to pages 144 to 149 and you
find Mr Cool has, once again, most coolly refused to grant an audience.
Instead, we get the usual observations of the Tim Bells and Bill
Muirheads of the advertising fraternity. But let the Diary not carp -
there are some diverting observations that it would be only fair to
share with you (Vogue costing pounds 2.80, after all).
Did you know, for example, that Charles, 53, can ‘often be spotted
walking at great speed along a gallery-lined London street with a Silk
Cut between his fingers’? Mmmm. Gallaher will be pleased. And, also,
that he was one of the first to wear jeans as a fashion item? Apparently
But most revealing of all is that the latest passion of one of the
greatest creative minds in advertising is Scrabble. Just as he spends
pounds 50,000 a year on go-karting at the Hoddesdon Karting Club, so he
gets all worked up about triple word scores.
But his weirdo sister-in-law, Josephine Hart (never one to eschew the
Saatchi bandwagon), provides a keen insight into one of the industry’s
best-kept secrets. ‘He has a fierce intelligence and a searing wit - I
use those two rather violent adjectives quite deliberately,’ she says.