Diary: W&K turns back time

It was for a good cause, but Diary suspects that the folks at Wieden & Kennedy would have used any excuse to dress up like the cast of Mad Men for a day.

They had a bar in their library serving Martinis. But instead of smoking up a storm, a la Don Draper and friends, they chomped down on chocolate cigarettes. In all, they raised £600 for a breast cancer charity, which was then matched by the agency.