One agency has already discovered this when completing a questionnaire for CompeteFor. This is an electronic brokerage service between prospective buyers and suppliers of London 2012 contracts.
Amid all the usual demands for information lurks a real dingbat: is more than 50 per cent of your organisation lesbian/gay man/bisexual/transgender owned or led? Yes, no or prefer not to say.
Not wishing to blow its chances of Olympic largesse, the agency that brought it to our attention would rather remain anonymous. Well, it wouldn't want to admit to a cross-dressing director, would it?