Feature

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
The election. Is anybody talking about anything else 2hrs 15 mins
this week? Who will win? Anybody? And which party would
serve the ad industry's interests best? And what will
those agencies working on political accounts do with
their time now it's all (almost) over?

And ... the Tories and COI. Whether the Conservatives 41 mins
win power or not, the idea of COI agencies being paid
by results is gaining ground, and other advertisers will
no doubt consider it too if COI goes ahead with this
remuneration model. But can it work for ad accounts that
are trying to shift cultural norms?

Death of the Orange Film Funding Board. Some of 6 mins
the best ads of the decade, thanks to Mother. But they
were never the same once Fallon got their hands on them.

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