Diary: Water-cooler Monitor

What topics has the industry been discussing this week? The Talk Time spent A COI pitch in the shape of the Department of Health 1hr 4 mins cancer-awareness drive. Will this be a one-off, or can COI roster agencies expect to be a little busier despite the Government pledge to freeze adspend? M&C Saatchi beating off rivals to win the.xxx sex site 58 mins task The industry awaits the results with interest.

Twitter's launch of its ad offer to UK advertisers last 27 mins week How successful will it be at turning its 160 million registered users into an audience for brands?

Carat's successful defence of the Arla Foods media 8 mins account Hot on the heels of ZenithOptimedia retaining O2 and Universal McCann's retention of H&M. Are clients now just using media pitches to secure more favourable terms from incumbents?