Diary: Water-cooler monitor

What topics have the industry been discussing this week?

THE TALK TIME SPENT A defining moment in M&C Saatchi's history. Will the 1 hr 7 mins loss of British Airways' advertising account break the agency's customary confidence for good, or will it be a case of lock up your clients, M&C's hungry? The X Factor. ITV's banker programme. Come on 3 hrs 49 secs admit it, you're hooked too. Kickbacks. Media agencies have been putting out 14 hrs 3 mins fires among concerned clients for the past seven days. Just wait until clients pick up on the vagaries of "slushes". All hell will break loose. How young is Jed Glanvill? OK, so it's not the first 56 mins 18 secs time a 36-year-old has taken charge of a large agency, but his baby face will have many clients wondering if they're in a meeting with the right guy.