Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT SwitchCo, or whatever it is bloody called now. What 42 mins 51 secs a waste of time for all agencies involved in the pitch apart from Abbott Mead Vickers BBDO. Who will go for Aegis now that WPP has pulled out? 1 hr 48 mins The answer is probably no-one. Vincent Bollore may have upped his stake, but that doesn't mean he, or Havas, wants to take it over. Well, it's the phone call St Luke's has been dreading 59 mins 18 secs for years: BT is moving. Accounting for an unhealthy percentage of the agency's billings, St Luke's will have to pedal fast to replace lost BT income. Carol Thatcher. What does she look like? She's 52 mins 43 secs definitely shaping up to be one of the key personalities in this year's ITV jungle extravaganza.