Diary: Water-cooler monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Roger Parry's PR prowess. It is hard to open a 6 mins 57 secs
newspaper these days without been made aware
of the Johnston Press boss' desire to move in on ITV.

Lonelygirl15. Her well-lit bedroom and faultless 41 mins 32 secs
dialogue has led to her exposure as a cyberspace plant,
but which marketer is behind the YouTube phenomenon
whose short films have been watched hundreds of thousands
of times around the world.

Wow! That was quick. Sony Ericsson sure knows 11 mins 12 secs
how to make a rapid decision, or is it just that
the company's not really that fussed about who makes its commercials.

The Orange DM pitch. Does Orange actually know 17 mins 57 secs
what the brief is? Agencies don't think so.

Topics

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