Diary: Water-cooler monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
3 is the magic number. It's only February, but one of 1 hr 28 mins
adland's juiciest accounts is in play.

The return of the BBC's Life on Mars. Blokes around 21 mins 9 secs
Britain are excited, while blokes in adland are
particularly impressed with its Camberwick
Green-inspired promotion, which shows an exasperated
Sam Tyler upset by Gene Hunt's violent tendencies.

2007: the year UK digital communications began to 1 hr 9 mins
take shape. Bartle Bogle Hegarty wins Lynx digital;
Agency.com takes Ikea from its above-the-line brethren;
and Eurostar invites glue to have a crack at its £10 million ad account. Anything could happen.

St Luke's BT comeback. It seems those little tinkers 3 mins 14 secs
in King's Cross are working on a BT brief.

Topics

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