Feature

Diary: Water-Cooler Monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?

THE TALK TIME SPENT

Miles Calcraft Briginshaw Duffy's epic ad for Hovis. 5 mins 7 secs
Adland is guarded with its praise, but the punters
appear to love it. Hovis should be chuffed with its
big investment.

As reports of media owners slashing costs mount 10 mins 47 secs
(this week, ITV and Mirror Group), it's good to see
that News International is keeping faith with what
advertising can do for its brands, putting aside a
whopping £50 million to back The Sun next year.

Juan Cabral's return to Argentina. He's staying on 18 mins 57 secs
the Fallon payroll, but most expect that the agency's
output will suffer from his absence.

COI-funded television. It's effective and it's cheap. 21 mins 48 secs
There should be more, not less, of it.

Topics