Feature

Diary: Water-cooler monitor

WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Mediaedge:cia's £76 million Orange win. The 29 mins 47 secs
agency was always a strong contender in the pitch,
owing to its expertise garnered from its years with BT,
but that shouldn't detract from the scale of the
achievement.

Mike Dodds jumping ship from OgilvyOne to 21 mins 57 secs
Proximity. Given OgilvyOne's consistently strong
performance, this is no small achievement for Proximity,
and not great news for Ogilvy.

Mother and Coca-Cola. The love affair deepens. 3 mins 45 secs

Cadbury's move to SSF. Clearly, one year on, the 35 mins 2 secs
powers that be at Publicis Groupe feel they need
to make SSF look like a success. We wait to hear
what Cadbury's motivation is, however.

Topics