Feature

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
There's no doubt about it. Clients have got the wind 1 hr 21 mins
up. How else to explain the latest Bellwether survey,
which says adspends have hit a record low?

Momentum builds for a merger of Channel 4 and 48 mins 12 secs
Five. The BBC chief, Mark Thompson, has reiterated
his support, while Channel 4 is desperate to plug a
projected £150 million funding gap.

Good luck to the Government's newly launched 22 mins 43 secs
campaign to tackle obesity. Let's hope it isn't
crushed by the weight of over-expectation.

You couldn't make it up. Cadbury is to print 12 mins 3 secs
"contains milk" on bars of Dairy Milk. Surely
it's about time advertisers stopped running
scared of officialdom.

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