Feature

Diary: Water-cooler monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
Advertisers' anniversaries. Persil, Sainsbury's, 2 hrs 2 mins
Marks & Spencer, Virgin Atlantic, Milky Bar, Hovis.
Playing on your heritage is the latest ad fashion.
Clearly clients and their agencies reckon we need a bit
of reassurance and the chance to wallow in rose-tinted
nostalgia. But enough now. The ads are starting to look
the same. Fresh thinking please.

Sir Martin Sorrell's bonus scheme. It's big. Very big. 31 mins
Up to £60 million over five years. He's worth every
penny, but in the current climate is it a little vulgar?

Mark Cranmer's return to media as the chief of 18 mins
Aegis' Isobar. Isn't it odd that so many of media's
biggest talents just can't let the industry go? And thank
goodness, because there's a definite talent vacuum behind
them being discussed.

Topics