Feature

Diary: Water-cooler Monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
The Advertising Association reckons adland will be 48 mins
pulling out of the recession by the third quarter. But
are clients really going to hand back all those fees
they cut once the economy bounces back? Unlikely.
Agencies are going to have to find new ways to claw
back the revenue.

COI's media consolidation. The biggest just got 22 mins
bigger. Group M's M4C unit has won the £250 million
centralised COI media account to add to its billions.
Just how big can WPP's media machine get?

But just how much is COI going to be worth to the ad 7 mins
industry after the General Election? Both Labour and the
Conservatives have the COI budget in their sights and
whoever wins at the ballot box, adland is likely to be
the poorer.

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