Feature

Diary: Water-Cooler Monitor

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
The Virgin Media pitch. So this was the whopper that ISBA's 28 mins
been incubating for the past few weeks. And, yes, it's
another call for an integrated approach. But it's also
another example of a client that gets great creative (from
Rainey Kelly Campbell Roalfe/Y&R) calling a review. Is
brilliant creative less important now than joined-up thinking
across all disciplines?

Google's high-profile Super Bowl TV ad. The spot has since 17 mins
had lots of overwhelmingly positive attention - but has been
available on YouTube since last year, where not that many
people seemed to notice it.

The BMW UK pitch. The incumbent, WCRS, has just won a new 8 mins
project from BMW. The other agencies on the UK pitch must be
wondering whether there's really much of a chance WCRS will
lose the account.

Topics