Feature

Diary: Web witter

On Marmite extending its brand with the launch of a Very Peculiar chocolate bar in time for Christmas (from Brand Republic).

- Thomas Antony

Will it taste like Marmite ...?

- Iain Morrison

Hardly going to be this Christmas' must have (a la Tellytubby/In The Night Garden toys etc), but another great example of the strong thinking coming out of the Marmite marketing think tank.

- Simon Bradley

I've tried some - it's not a very strong flavour - mild aftertaste.

- Sue Turner

So a present for someone you love and yet also for those you hate. Cashback!

- Simon Bradley

I've had a sample - it's not a very strong flavour - just a mild aftertaste of Marmite. Like the cereal bar, it's just trying to get the concept in your head as you eat it that's strange.

- Iain Morrison

Sue, please don't get me any for Xmas. Whilst I'm a lover of their work, I'm a hater of the taste ...

- Andy Knell

If the taste balance is right, I'm sure it can work. Love the packaging, nice brand extension whilst having a more high-end aesthetic than the bar or jar. This supports the positioning as a niche gift/treat from high-end retailers during the festive season.

- Sue Turner

Already in the post, Iain. Give it to your mater-in-law.

- Iain Morrison

Better yet, I can keep it till next year or the year after and recycle it.

It's bound to have an eight-year shelf life ...

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