Diary: Web witter

On the latest VW Polo ad featuring two leading tango dancers by DDB UK, directed by Jonathan Glazer (from Campaignlive).

- Grilla Login

The car looks more Bolt-on than Compt-on.

- Me

Tenuous and tedious. I just don't find it that interesting.

- Chris Worsley

Saw this in the gym this morning with no sound but I have to say, it looked great. No idea if it works as an ad but visually worked for me.

- Soap Box

I like the way it looks, but I don't like the music.

- Simon Simmonds

Check out the amount of views it's had today compared with the other ads put up at the same time. It's doing something right. The post above misses the point of the ad ie. beautiful dance vs hard core hip hop track which is then summed up in the car's USP - tough. Beautiful.

- Brian George

Interesting, not sure tango and rap go together (but could be me age!!). Will draw the digital mob, whether it will sell Polos, only data will show!

- Me

It's getting lots of views because it's a VW ad. Just watched it again and I have to say I'm a tad baffled. It's like somebody said let's rehash the "Singin' In The Rain" ad from a few years ago, but make it really dull. With a bad track.

- Scissors

I was really disappointed with this. It's easy to see what the intent was - associating the brand with strength, agility and control - but it seems too vague and too disconnected.