Diary: Web witter

On McCann Erickson's new Shreddies ad featuring Leslie Phillips.

A Diaz

I hope it appeals to the older generation as it will scare the younger one.

Beater Beta

Sleazy old kerb-crawler attempts to procure octogenarian prostitutes for threesome. Nice strategy.

Susan Imgrund

It's all a bit Little Britain ...

Dan Plant

Hmmm, this is a shame. The original knitting nanas campaign was a little slice of surreal joy that managed to showcase the product in a completely new and refreshing way. I just don't see the point of this one, though. What's in the new recipe? How has it improved exactly? As the knitting nanas ad hasn't been on the air for a while, I don't see why they couldn't have just re-run the original (he says with naive innocence).

On Engine's appointment of Leon Jaume and Steve Aldridge as executive creative directors.

Grilla Login

I'm using the power of mind over matter to will the fur up top to grow a lot longer, thereby qualifying for the third ECD position at Engine. Wish me luck.

And on Mother's new Nurofen spot.

Ohhh Yeahhhh


Grilla Login

Woodpeckers don't come out of it so well, which is a concern.

Soap Box

SO much better than the old Nurofen ads, don't ya think?