OK, I'm confused as to why a guy would be staring at his wife's dancing jeans that she could have bought if only!! Surely it should be the other way around. I'm also confused as to how this really says anything for Confused.com, other than they're losing the race against the meerkat and opera singer.
Confusedbyconfused.com. I can sell you the domain, Mr George. Interested?
Confused? This nearly made my head combust.
Directed by Einstein, go figure!
On Doritos' new crowdsourcing campaign.
Nothing really new in this strategy ie. encouraging and incentivising consumer participation. I would be interested to see what results or ROI this type of campaign has vs brand alignment with a celeb like Gary Lineker for Walkers.
The cynical side of me thinks that user-generated advertising like this sounds like another way for clients to get ideas without having to pay for them. Do I hear the words "creative pitch" anyone?
Nothing new in this strategy?? I think you'll find involving consumers in being part of a brand's activity is still considered fairly new. And powerful. The last time Doritos did this, it saw a considerable uplift in sales. And lots more fans of Doritos. Standard cynical comments from ad execs who still think old "command and control" works.