Diary: We're all doing a Craigie

The pouting Matt Craigie, a TV producer at Adam & Eve who recently featured as one of Campaign's Faces to Watch, has inspired a rash of imitators determined to mimic his debonair pose.

Adam and Eve's Matt Craigie
Adam and Eve's Matt Craigie

The trend of copying the louche Craigie, pillow-lipped with hair carefully styled as he looks down his nose at the camera, has even acquired its own name - Craigieing - and appears to have been taken up outside the confines of Adam & Eve. Production companies, industry trainees and even children have all attempted to pull a Craigie. The best of them can be found at http://craigieing.wordpress.com.