This corker came into our possession when we asked McDonald's for a shot of its global chief marketing officer, Larry Light.
Here we see the genial Light (far left), a one-time adman whose passion for his brand may stop short of donning a red wig and painting his face white. But only just.
Indeed, those with some of the longest memories in the business may recall the stories of Light, the one-time global account chief on Mars at the then Ted Bates, bringing himself to tears when describing the strategic repositioning of Snickers.
Light, a Canadian with a reputation as an intellectual, rose to power at Bates by cultivating Forrest Mars, the domineering boss of the confectionery-to-petfoods giant.
The famously frugal billionaire was said to approve of Light's down-to-earth style.
"Larry always wears the same blue suit every day and his buttons are always popping," a Bates executive said at the time. "To Forrest he's a man of the people."
Doubtless such qualities will come in handy as Light attempts to get consumers lovin' the Golden Arches again in the wake of under-investment in its restaurants and concerns about the healthiness of its products.
Thumbs up? Better to keep fingers crossed.