Fine words. And, if Wolfgang's to be believed, it goes some way to explaining the warm glow emanating from the office of the WCRS chairman, Robin Wight.
Wight, keen readers will recall, once attempted to launch a consultancy under the self-effacing name "Robin Wight and the Geniuses". Now, it transpires, he is working on a book, tentatively titled The Aha Moment.
Nothing at all to do with either Alan Partridge or the high-cheekboned early 80s Norwegian pop act, the esteemed tome is the latest incarnation of Wight's "The Day I Realised I was a Genius" book idea - a series of interviews with old-fashioned polymaths, free-range thinkers and cerebrally unchallenged ad executives.
And, if the rumours are to be believed, a book that places Wight ahead of Nelson Mandela in the running order.