So, if you're a client, don't be surprised if you struggle to get your accounts serviced because adland is taking a stand against free labour with a mixed bag of alternatives.
While Fallon is giving the entire agency a day off, M&C Saatchi has opted to send its staff on an all-day charity walk for ten miles across central London.
But the award for most laboured effort of all goes to Sell! Sell!. The London hotshop has probably wasted a few days already by making a Chas & Dave-style music video called "Are you 'avin' it off?" to encourage everyone to skive off this Friday. Type "Freeday Friday" into YouTube to see the action.