No, the difference has something to do with guests such as Simon Cowell and Ant and Dec. Could it be that Parkinson is being strong-armed into using his chat- show to promote ITV's array of fabulous stars?
So who will Parky be chatting to once the Hollywood stars dry up? Which other ITV company men will be roped in? Ross Kemp? Jonathan "ooh I still 'aven't got a catchprase" Wilkes?
Surely, the day can't be far away when we'll see Parky chatting to Justin Sampson about the intricacies of customer relationship management. God help us all.