While the debate still rages about whether or not the BBC’s Perfect
Day ’promo’ is an ad, we thought it was an appropriate time to draw
everyone’s attention to adland’s alternative version.
When GGT found out its in-house manager, Craig Karpell, was leaving
after 12 years, staff members started to rack their brains for an
appropriate leaving present. Obviously, during his time at GGT Karpell
has seen a great many people come and go; he’s even endured a merger
followed by a takeover. So plenty of colleagues and ex-colleagues were
willing to organise a remake of Leagas Delaney’s promo.
The finished product is a pastiche of the film, featuring lots of ex-GGT
people who left to join other agencies or start up on their own. Paul
Simons, now at TBWA Simons Palmer, stars as David Bowie; Robert Saville,
now at Mother, is featured - somewhat bizarrely - stirring a pot on the
stove, and Myrtle, Alan Moseley’s dog and a Diary celebrity in her own
right, makes an appearance.
The best acting came from Young & Rubicam’s Stevie Spring, who throws
herself enthusiastically into the role of Heather Small from M
Even Mike ’legsy’ (as we’ve heard he’s known) Greenlees strikes a casual
pose as Lou Reed. As he mimed ’Oh what a perfect day’ we wondered if he
had been inspired by a possible new merger opportunity.