But Diary is finding it a little hard to decipher why. Some suggest that Woody has taken up Tuvan throat singing, after posting 12 Tweets along the lines of "Rrrrrrr", "rrrrerrer", "frrirrrrr". Has he invented Tweet-snoring? Or is he getting a bit too embedded in the brand values of his Volkswagen client? Either that or he sat on his phone.
Stephen Woodford, DDB UK's chief executive, has had a busy week on Twitter.