Diary: Word, Collins' Blinglish dictionary is nang, blud

We all like to think of ourselves as polymaths. The idea of being a master of many different trades is appealing but, unfortunately, it is a trick that very few people manage to pull off.

However, for some reason, the advertising industry seems full of budding Peter Ustinovs. It's as if advertising isn't enough for these people.

One minute, they are art directing a sponsorship ident for a brand of salad dressing; the next, they are knocking out novels, directing films and debating the virtues of the 1990 L'Eglise-Clinet Bordeaux over the 1989.

This week, it is the turn of the St Luke's creative Tim Collins, who has written a snappy little guide to modern English, entitled Mingin' or Blingin'.

This dictionary of Chav-speak (or Blinglish) is aimed at those of us who don't know the difference between a "happy slap" and a "Croydon facelift".

Here at Diary, we have been reading it all morning. And were we shocked?

Fo' shizzle, my nizzle!