Diary: The word on the street

Readers of Diary will recall that Beta was up to its old tricks a couple of weeks ago when it placed a giant sign in the window of its offices declaring "50 per cent off all new client fees" as part of a January sale.

Well, the agency has taken things a little further by adding "75 per cent off for Fallon clients" in the corner of the ad. We've no doubt the folks at Fallon - who are based in the offices opposite - will take the joke in good humour, although we'd love to know what the agency's partner Chris Willingham is saying to Garry Lace. Answers on a postcard, please.