There's something rotten in the state of adland, as you, readers,
will witness from our full-page Diary expose this week, pointing the
finger at some very naughty boys.
One poor youngster who's had a crash-course in the scurrilous activities
that can blight our industry is a certain Mark Rowbotham.
Fresh-faced Rowbotham, on his way to Watford, recently scored a month's
placement at Saatchi & Saatchi, where he'd noticed the agency's
ground-breaking family planning ad from 1969, featuring a pregnant man,
After the eagle-eyed youngster was stuck in the last tube strike, he
became so incensed that, remembering the ad, he was galvanised into
Our clever chap super-imposed Tony Blair's head with the help of his
home computer, sent the spoof ad off in the post to none other than Tory
leader William 'Baldie' Hague himself.
So imagine our lad's excitement when he got a call from the Tories' ad
agency, Yellow M, informing him of their decision to use the piece.
Swelling with pride at the thought of what such ensuing adulation could
bring him, he strutted off to the advan's big unveiling. And, sure
enough, there were the politicians, standing around chaffing on
pompously in that way they do so well.
Ready to take his bow, our bright young spark stepped forth from the
shadows. But - horror! - credit was not to be his, as he'd miraculously
turned into The Invisible Man.
'The Tory poster was dreamed up by the party's Yellow M advertising
agency,' shouted the following day's Guardian, muted only by the strains
of Rowbotham's teeth gnashing.
'I suppose it was produced by Yellow M,' our justifiably injured young
talentster says gamely. 'But if I don't tell Campaign, Yellow M will
take all the credit,' he continues, proving he's already well on the way
to learning something most creative directors know quite a bit
We're not the only ones left distinctly unimpressed. 'It's disgusting
behaviour,' Outraged of Cheltenham agrees. 'They should be encouraging
young talent, not stealing from it.' Quite right.