DIARY: www.campaignlive.com - Fantasy Agency League

The CampaignLive Fantasy Agency League is back for a third year and

with Associated Newspapers' Metro as its new sponsor. Here's another

chance to concoct your own dream full-service agency staffed by the

finest talent in the UK ad industry. You score points each week based on

the performance of your employees' agencies in the real world. Scoring

will commence from next week.


The rules are on Channel Three of CampaignLive. com. That's where you go

to select your agency and to check your team's position. Each agency

consists of 14 key employees who must be "recruited" without busting the

salary budget of £2.7 million. Players are only allowed one

employee from each real agency. You will be able to hire and fire

members from your original dream team 12 times. So if you think a

particular agency is up for a massive win, it might be time to trade in

your chairman.


All scoring is done automatically by CampaignLive. Updated scores and

tables will be available at the beginning of every week. Staff members

accrue points differently, according to their role - which is not

necessarily the same as they have in real life. In order to include as

many top names as possible, we have been a little creative with some job

titles. Likewise the salaries do not necessarily reflect a person's real

worth. They are set to reflect the individuals' estimated potential to

score points within the confines of the game.

The scoring goes like this: two points per £1 million of new

business won by an employee's real agency; lose two points per £1

million in billings lost. Campaign's Pick of the Week and Media Choice

will win the relevant agency two points a pop, but two points will also

be docked every time an agency gets Turkey of the Week.

More points are to be had for success at the Campaign Press, Poster,

Media and Direct awards. BTAA, D&AD, Cannes, IPA Effectiveness, APG

Planning, DMA, Aerials and IPA Media Effectiveness Awards could also see

your team showered with points, so pick your high-flyers carefully.

Creative directors score double for Picks or creative awards but nothing

for planning, direct or media awards. Planning directors score double

for IPA Effectiveness and APG Awards but nothing for creative, direct or

media awards. New-media directors score points only for dotcom wins and

losses. Heads of direct marketing score for Campaign Direct Awards and

DMA Awards. Media planning directors score double for media awards and

Media Choice.

Broadcast and non-broadcast directors score for media awards and Media

Choice but only if the winning execution is in their medium.

New-business directors score an additional two points for every

pitchlist for accounts worth more than £1 million than their

agency gets on to. However, they don't get any points for Picks, Turkeys

or awards.

If an employee moves to another agency in the real world, his score

continues to depend on the performance of the agency he is listed under

until Campaign updates the staff pool.

A list of the "events" that dictate the scoring will be posted each week

on CampaingLive. This list will be accessible for one week only and will

then be superseded by the following week's list.

The value of wins or losses will come from clients where possible,

otherwise listings in MMS will be used to determine the size of an

account. When international pieces of business are won, the value of the

win to the London office will be credited.


This can only be done online. Go to CampaignLive.com, wait for the

homepage to download, then click on the number three. Try and sign up

for the start of the league, but don't worry if you miss the first few

weeks, the game runs for 12 months and a year is a very long time in



This time next year Metro will supply the person with the highest score

with a free weekend for two in a European city. Each month the player

with the most improved score will win a prize, also supplied by Metro,

including Palm Pilots, mobile phones and mini discs. The winners will be

announced in Campaign's Diary.


Michael Baulk AMV BBDO £500,000

Maurice Saatchi M&C Saatchi £500,000

Robin Wight WCRS £500,000

Paul Simons O&M £300,000

Chris Powell BMP DDB £300,000

Ben Langdon McCann £300,000

Toby Hoare Bates UK £200,000

Richard Hytner Publicis £200,000

John Banks BHO/FCB £200,000

Bruce Haines Leagas Delaney £200,000

Simon Burridge HHCL £200,000

Tim Davis JWT £200,000

Andy Law St Luke's £200,000

Jeremy Miles MCBD £125,000

Hugh Burkitt Burkitt DDB £100,000

Ted Roose Roose & Partners £100,000


Nigel Bogle BBH £400,000

Jim Kelly RKCR/Y&R £300,000

MacLennan & Hurrell M&C Saatchi £250,000

Garry Lace TBWA/London £250,000

Brett Gosper Euro RSCG £250,000

Chris Thomas Lowe Lintas £250,000

James Hall Saatchi & Saatchi £250,000

Simon Bolton JWT £250,000

Stephen Whyte Leo Burnett £200,000

Robin Azis HHCL £150,000

Stephen Woodford WCRS £150,000

Nigel Long Partners BDDH £150,000

Mark Lund DLKW £125,000

Johnny Hornby CHI £125,000

Peter Travis cdp-travissully £125,000

Michael Finn DFGW £125,000

John Denholm Leith £125,000

Helen Calcraft MCBD £100,000


Cilla Snowball AMV BBDO £200,000

Nick Wright McCann £200,000

Barry Cook D'Arcy £200,000

Jeremy Bowles Lowe Lintas £200,000

Barr & Cowpe BMP DDB £200,000

Senior & Wall Fallon £200,000

Chris Herd Bates UK £150,000

Andrew McGuinness TBWA/London £150,000

Grant Duncan Publicis £150,000

Steve Richards Grey £150,000

Ros King JWT £150,000

Chris Pinnington Euro RSCG £150,000

Bairamian & Clarke Leagas Delaney £150,000

Simon Toaldo Partners BDDH £150,000

Amanda Walsh WTCS £150,000

Amy Smith Wieden & Kennedy £125,000

Knox & Warren DLKW £125,000

Jason Coward WCRS £125,000

Simon North cdp-travissully £100,000

Gwyn Jones BBH £100,000

Ian Priest HHCL £100,000


Peter Souter AMV BBDO £350,000

Trevor Beattie TBWA/London £350,000

Robert Saville Mother £350,000

Tim Delaney Leagas Delaney £300,000

Paul Wienberger Lowe Lintas £300,000

Campbell & Roalfe RKCR/Y&R £300,000

Steve Henry HHCL £300,000

Larry Barker BMP DDB £300,000

Flintham & McLeod Fallon £250,000

John O'Keeffe BBH £250,000

Mark Wnek Euro RSCG £250,000

Nick Bell Leo Burnett £250,000

Steve Dunn O&M £200,000

Jaspar Shelbourne JWT £200,000

Leon Jaume WCRS £200,000

Jeremy Perrott McCann £200,000

Tim Mellors Grey £200,000

Simon Dicketts M&C Saatchi £200,000

Dave Droga Saatchi & Saatchi £200,000

Andrew Cracknell Bates UK £175,000

Waters & Grubb DFGW £175,000

Dye & Doyle CDD £150,000

Hoggins & O'Shea BHO/FCB £150,000

Gerry Moira Publicis £150,000

Charles Inge CHI £150,000

Nick Hastings D'Arcy £125,000

Kate Stanners St Luke's £125,000

Gerry Farrell Leith £125,000

Billy Mawhinney Faulds £125,000

Greg Delaney DLKW £125,000

Malcolm & Moore Malcolm Moore Deakin £125,000


MT Rainey RKCR/Y&R £300,000

Gary Duckworth DFGW £200,000

Tim Broadbent Bates UK £200,000

Guy Murphy BBH £175,000

Paul Feldwick BMP DDB £175,000

Steve Hastings BHO/FCB £150,000

Neil Dawson TBWA/London £150,000

Simon Clemmow CHI £150,000

Laurence Green Fallon £150,000

Debbie Klein WCRS £125,000

Miranda Forestier-Walker Leo Burnett £125,000

Mark Earls O&M £125,000

Claire Rossi Grey £125,000

Lucy Purdy Publicis £125,000

Alison Hoad CDD £125,000

Joanna Bamford Lowe Lintas £125,000

John Poorta D'Arcy £100,000


Marcus Brown RKCR/Y&R £100,000

Judy Mitcham M&C Saatchi £100,000

Nicola Mendelsohn BBH £100,000

Matthew Howells Bates UK £100,000

Karen Boardman TBWA/London £100,000

Claire Durwood JWT £75,000

Jonathan Rigby Lowe Lintas £75,000

Julian Hough WCRS £75,000

Richard Morris BMP DDB £75,000

Helen Weisinger DLKW £75,000

Lucy Bryn Davies Publicis £75,000

Sean Kelly Leo Burnett £75,000

Stef Tiratelli Saatchi & Saatchi £75,000

Juliet Soskice St Luke's £75,000

John Hadfield HHCL £75,000


David Pattison PHD £300,000

Mark Craze Carat £300,000

Christine Walker Walker Media £300,000

Paul Taylor OMD £275,000

Jerry Hill Initiative £275,000

Jim Marshall MediaVest £250,000

Mark Cranmer Starcom Motive £250,000

Simon Rees MindShare £225,000

Simon Marquis Zenith £200,000

Steve Allan MediaCom £200,000

Fiona McAnena CIA £175,000

John Ayling John Ayling & Associates £150,000

Steve Booth BLM £150,000

Bob Offen Media Planning £150,000


Nick Manning Manning Gottlieb £300,000

Trista Grant BBJ £200,000

Chris Shaw Universal £200,000

Phil Georgiadis Walker £200,000

Chris Locke MediaVest £175,000

Simon Mathews Optimedia £175,000

Marc Mendoza Media Planning £150,000

Colin Mills Carat £150,000

Nick Theakstone MindShare £150,000

Iain Jacob Starcom Motive £150,000

Tim Greatrex Zenith £150,000

Roy Jeans Initiative £150,000

Morag Blazey PHD £150,000

Nick Lawson MediaCom £150,000

Matt James Manning Gottlieb £125,000

Derek Morris Unity £125,000

Paul Van Barthold BLM £125,000


Jonathan Durden PHD £300,000

Gerry Boyle Zenith £150,000

George Michaelides Michaelides & Bednash £150,000

Mark Palmer OMD £150,000

Charlie Makin BLM £150,000

John Harlow Naked £150,000

Andy Tilley Unity £125,000

Sue Unerman MediaCom £125,000

Richard Beaven Starcom Motive £125,000

Andrew Sherman MediaVest £100,000

Tim Elton BBJ £100,000

Marie Oldham Media Planning £100,000


Mick Perry Magna £250,000

Nigel Allmond TAP £150,000

Mark Jarvis Carat £125,000

Tom George Zenith £125,000

Chris Boothby BBJ £100,000

Tim Nelligan CIA £100,000

Andrew Canter Media Planning £100,000

Andy Roberts Starcom Motive £100,000

Paul Parashar PHD £100,000

Greg Turzynski Optimedia £100,000

Jon Horrocks Walker Media £100,000


Tim McCloskey OMD £150,000

Caroline Simpson Zenith £150,000

Tim Kirkman Carat £125,000

Pricilla Rogan Media Planning £125,000

Laura James PHD £100,000

Steve Goodman MediaCom £100,000

Greg Grimmer Optimedia £100,000

Paul Thomas MindShare £100,000

Marc Bedwell MediaVest £100,000

Neil Allen CIA £100,000


Mark Dickinson OMD £100,000

Kathleen Saxton PHD £100,000

Dominic Stead Media Planning £100,000

Sandra Collins Optimedia £100,000

Andrew Lord MindShare £100,000


Terry Hunt ehsrealtime £250,000

Nigel Howlett OgilvyOne £200,000

Chris Gordon WWAV £200,000

Simon Hall Barraclough Hall £150,000

Jon Voelkel Craik Jones £150,000

Tony Watson Lowe Live £150,000

Tom Wass Tequila £125,000

Jon Claydon Claydon Heeley £100,000

Jonathan Stead Rapier £100,000

Jon Ingall AIS £100,000

Martin Troughton Wundermann £100,000

John Quarrey IMP £100,000


Mike Crossman Bates UK £95,000

Martin Child AMV BBDO £90,000

Rob Norman CIA £90,000

Simon Andrews DLKW £90,000

Simon Rule Grey £90,000

Jason Goodman BMP DDB £75,000

Marco Keir Saatchi & Saatchi £75,000

Matt Todd Publicis £75,000

Tim Carrigan O&M £75,000

Jane Ostler JWT £75,000

Anne Davis Euro RSCG £75,000

Robert Horler Carat £75,000

Nigel Sheldon MindShare £75,000

John Owen Starcom Motive £75,000

Richard Townsend MediaVest £75,000

Ben Christie PHD £50,000


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content