The CampaignLive Fantasy Agency League is back for a third year and
with Associated Newspapers' Metro as its new sponsor. Here's another
chance to concoct your own dream full-service agency staffed by the
finest talent in the UK ad industry. You score points each week based on
the performance of your employees' agencies in the real world. Scoring
will commence from next week.
Rules
The rules are on Channel Three of CampaignLive. com. That's where you go
to select your agency and to check your team's position. Each agency
consists of 14 key employees who must be "recruited" without busting the
salary budget of £2.7 million. Players are only allowed one
employee from each real agency. You will be able to hire and fire
members from your original dream team 12 times. So if you think a
particular agency is up for a massive win, it might be time to trade in
your chairman.
Scoring
All scoring is done automatically by CampaignLive. Updated scores and
tables will be available at the beginning of every week. Staff members
accrue points differently, according to their role - which is not
necessarily the same as they have in real life. In order to include as
many top names as possible, we have been a little creative with some job
titles. Likewise the salaries do not necessarily reflect a person's real
worth. They are set to reflect the individuals' estimated potential to
score points within the confines of the game.
The scoring goes like this: two points per £1 million of new
business won by an employee's real agency; lose two points per £1
million in billings lost. Campaign's Pick of the Week and Media Choice
will win the relevant agency two points a pop, but two points will also
be docked every time an agency gets Turkey of the Week.
More points are to be had for success at the Campaign Press, Poster,
Media and Direct awards. BTAA, D&AD, Cannes, IPA Effectiveness, APG
Planning, DMA, Aerials and IPA Media Effectiveness Awards could also see
your team showered with points, so pick your high-flyers carefully.
Creative directors score double for Picks or creative awards but nothing
for planning, direct or media awards. Planning directors score double
for IPA Effectiveness and APG Awards but nothing for creative, direct or
media awards. New-media directors score points only for dotcom wins and
losses. Heads of direct marketing score for Campaign Direct Awards and
DMA Awards. Media planning directors score double for media awards and
Media Choice.
Broadcast and non-broadcast directors score for media awards and Media
Choice but only if the winning execution is in their medium.
New-business directors score an additional two points for every
pitchlist for accounts worth more than £1 million than their
agency gets on to. However, they don't get any points for Picks, Turkeys
or awards.
If an employee moves to another agency in the real world, his score
continues to depend on the performance of the agency he is listed under
until Campaign updates the staff pool.
A list of the "events" that dictate the scoring will be posted each week
on CampaingLive. This list will be accessible for one week only and will
then be superseded by the following week's list.
The value of wins or losses will come from clients where possible,
otherwise listings in MMS will be used to determine the size of an
account. When international pieces of business are won, the value of the
win to the London office will be credited.
Registration
This can only be done online. Go to CampaignLive.com, wait for the
homepage to download, then click on the number three. Try and sign up
for the start of the league, but don't worry if you miss the first few
weeks, the game runs for 12 months and a year is a very long time in
advertising.
Prizes
This time next year Metro will supply the person with the highest score
with a free weekend for two in a European city. Each month the player
with the most improved score will win a prize, also supplied by Metro,
including Palm Pilots, mobile phones and mini discs. The winners will be
announced in Campaign's Diary.
CHAIRMAN
Michael Baulk AMV BBDO £500,000
Maurice Saatchi M&C Saatchi £500,000
Robin Wight WCRS £500,000
Paul Simons O&M £300,000
Chris Powell BMP DDB £300,000
Ben Langdon McCann £300,000
Toby Hoare Bates UK £200,000
Richard Hytner Publicis £200,000
John Banks BHO/FCB £200,000
Bruce Haines Leagas Delaney £200,000
Simon Burridge HHCL £200,000
Tim Davis JWT £200,000
Andy Law St Luke's £200,000
Jeremy Miles MCBD £125,000
Hugh Burkitt Burkitt DDB £100,000
Ted Roose Roose & Partners £100,000
CHIEF EXECUTIVE
Nigel Bogle BBH £400,000
Jim Kelly RKCR/Y&R £300,000
MacLennan & Hurrell M&C Saatchi £250,000
Garry Lace TBWA/London £250,000
Brett Gosper Euro RSCG £250,000
Chris Thomas Lowe Lintas £250,000
James Hall Saatchi & Saatchi £250,000
Simon Bolton JWT £250,000
Stephen Whyte Leo Burnett £200,000
Robin Azis HHCL £150,000
Stephen Woodford WCRS £150,000
Nigel Long Partners BDDH £150,000
Mark Lund DLKW £125,000
Johnny Hornby CHI £125,000
Peter Travis cdp-travissully £125,000
Michael Finn DFGW £125,000
John Denholm Leith £125,000
Helen Calcraft MCBD £100,000
MANAGING DIRECTOR
Cilla Snowball AMV BBDO £200,000
Nick Wright McCann £200,000
Barry Cook D'Arcy £200,000
Jeremy Bowles Lowe Lintas £200,000
Barr & Cowpe BMP DDB £200,000
Senior & Wall Fallon £200,000
Chris Herd Bates UK £150,000
Andrew McGuinness TBWA/London £150,000
Grant Duncan Publicis £150,000
Steve Richards Grey £150,000
Ros King JWT £150,000
Chris Pinnington Euro RSCG £150,000
Bairamian & Clarke Leagas Delaney £150,000
Simon Toaldo Partners BDDH £150,000
Amanda Walsh WTCS £150,000
Amy Smith Wieden & Kennedy £125,000
Knox & Warren DLKW £125,000
Jason Coward WCRS £125,000
Simon North cdp-travissully £100,000
Gwyn Jones BBH £100,000
Ian Priest HHCL £100,000
EXECUTIVE CREATIVE DIRECTOR
Peter Souter AMV BBDO £350,000
Trevor Beattie TBWA/London £350,000
Robert Saville Mother £350,000
Tim Delaney Leagas Delaney £300,000
Paul Wienberger Lowe Lintas £300,000
Campbell & Roalfe RKCR/Y&R £300,000
Steve Henry HHCL £300,000
Larry Barker BMP DDB £300,000
Flintham & McLeod Fallon £250,000
John O'Keeffe BBH £250,000
Mark Wnek Euro RSCG £250,000
Nick Bell Leo Burnett £250,000
Steve Dunn O&M £200,000
Jaspar Shelbourne JWT £200,000
Leon Jaume WCRS £200,000
Jeremy Perrott McCann £200,000
Tim Mellors Grey £200,000
Simon Dicketts M&C Saatchi £200,000
Dave Droga Saatchi & Saatchi £200,000
Andrew Cracknell Bates UK £175,000
Waters & Grubb DFGW £175,000
Dye & Doyle CDD £150,000
Hoggins & O'Shea BHO/FCB £150,000
Gerry Moira Publicis £150,000
Charles Inge CHI £150,000
Nick Hastings D'Arcy £125,000
Kate Stanners St Luke's £125,000
Gerry Farrell Leith £125,000
Billy Mawhinney Faulds £125,000
Greg Delaney DLKW £125,000
Malcolm & Moore Malcolm Moore Deakin £125,000
PLANNING DIRECTOR
MT Rainey RKCR/Y&R £300,000
Gary Duckworth DFGW £200,000
Tim Broadbent Bates UK £200,000
Guy Murphy BBH £175,000
Paul Feldwick BMP DDB £175,000
Steve Hastings BHO/FCB £150,000
Neil Dawson TBWA/London £150,000
Simon Clemmow CHI £150,000
Laurence Green Fallon £150,000
Debbie Klein WCRS £125,000
Miranda Forestier-Walker Leo Burnett £125,000
Mark Earls O&M £125,000
Claire Rossi Grey £125,000
Lucy Purdy Publicis £125,000
Alison Hoad CDD £125,000
Joanna Bamford Lowe Lintas £125,000
John Poorta D'Arcy £100,000
NEW-BUSINESS DIRECTOR
Marcus Brown RKCR/Y&R £100,000
Judy Mitcham M&C Saatchi £100,000
Nicola Mendelsohn BBH £100,000
Matthew Howells Bates UK £100,000
Karen Boardman TBWA/London £100,000
Claire Durwood JWT £75,000
Jonathan Rigby Lowe Lintas £75,000
Julian Hough WCRS £75,000
Richard Morris BMP DDB £75,000
Helen Weisinger DLKW £75,000
Lucy Bryn Davies Publicis £75,000
Sean Kelly Leo Burnett £75,000
Stef Tiratelli Saatchi & Saatchi £75,000
Juliet Soskice St Luke's £75,000
John Hadfield HHCL £75,000
MEDIA: CHIEF EXECUTIVE
David Pattison PHD £300,000
Mark Craze Carat £300,000
Christine Walker Walker Media £300,000
Paul Taylor OMD £275,000
Jerry Hill Initiative £275,000
Jim Marshall MediaVest £250,000
Mark Cranmer Starcom Motive £250,000
Simon Rees MindShare £225,000
Simon Marquis Zenith £200,000
Steve Allan MediaCom £200,000
Fiona McAnena CIA £175,000
John Ayling John Ayling & Associates £150,000
Steve Booth BLM £150,000
Bob Offen Media Planning £150,000
MEDIA: MANAGING DIRECTOR
Nick Manning Manning Gottlieb £300,000
Trista Grant BBJ £200,000
Chris Shaw Universal £200,000
Phil Georgiadis Walker £200,000
Chris Locke MediaVest £175,000
Simon Mathews Optimedia £175,000
Marc Mendoza Media Planning £150,000
Colin Mills Carat £150,000
Nick Theakstone MindShare £150,000
Iain Jacob Starcom Motive £150,000
Tim Greatrex Zenith £150,000
Roy Jeans Initiative £150,000
Morag Blazey PHD £150,000
Nick Lawson MediaCom £150,000
Matt James Manning Gottlieb £125,000
Derek Morris Unity £125,000
Paul Van Barthold BLM £125,000
MEDIA: PLANNING DIRECTOR
Jonathan Durden PHD £300,000
Gerry Boyle Zenith £150,000
George Michaelides Michaelides & Bednash £150,000
Mark Palmer OMD £150,000
Charlie Makin BLM £150,000
John Harlow Naked £150,000
Andy Tilley Unity £125,000
Sue Unerman MediaCom £125,000
Richard Beaven Starcom Motive £125,000
Andrew Sherman MediaVest £100,000
Tim Elton BBJ £100,000
Marie Oldham Media Planning £100,000
MEDIA: BROADCAST DIRECTOR
Mick Perry Magna £250,000
Nigel Allmond TAP £150,000
Mark Jarvis Carat £125,000
Tom George Zenith £125,000
Chris Boothby BBJ £100,000
Tim Nelligan CIA £100,000
Andrew Canter Media Planning £100,000
Andy Roberts Starcom Motive £100,000
Paul Parashar PHD £100,000
Greg Turzynski Optimedia £100,000
Jon Horrocks Walker Media £100,000
MEDIA: NON-BROADCAST DIRECTOR
Tim McCloskey OMD £150,000
Caroline Simpson Zenith £150,000
Tim Kirkman Carat £125,000
Pricilla Rogan Media Planning £125,000
Laura James PHD £100,000
Steve Goodman MediaCom £100,000
Greg Grimmer Optimedia £100,000
Paul Thomas MindShare £100,000
Marc Bedwell MediaVest £100,000
Neil Allen CIA £100,000
MEDIA: NEW-BUSINESS DIRECTOR
Mark Dickinson OMD £100,000
Kathleen Saxton PHD £100,000
Dominic Stead Media Planning £100,000
Sandra Collins Optimedia £100,000
Andrew Lord MindShare £100,000
HEAD OF DIRECT MARKETING
Terry Hunt ehsrealtime £250,000
Nigel Howlett OgilvyOne £200,000
Chris Gordon WWAV £200,000
Simon Hall Barraclough Hall £150,000
Jon Voelkel Craik Jones £150,000
Tony Watson Lowe Live £150,000
Tom Wass Tequila £125,000
Jon Claydon Claydon Heeley £100,000
Jonathan Stead Rapier £100,000
Jon Ingall AIS £100,000
Martin Troughton Wundermann £100,000
John Quarrey IMP £100,000
NEW MEDIA
Mike Crossman Bates UK £95,000
Martin Child AMV BBDO £90,000
Rob Norman CIA £90,000
Simon Andrews DLKW £90,000
Simon Rule Grey £90,000
Jason Goodman BMP DDB £75,000
Marco Keir Saatchi & Saatchi £75,000
Matt Todd Publicis £75,000
Tim Carrigan O&M £75,000
Jane Ostler JWT £75,000
Anne Davis Euro RSCG £75,000
Robert Horler Carat £75,000
Nigel Sheldon MindShare £75,000
John Owen Starcom Motive £75,000
Richard Townsend MediaVest £75,000
Ben Christie PHD £50,000
