DIARY: You’re in or you’re out is message at Carlson

There you are, an executive creative director, comfortable in your agency after 20 years in the industry. While no spring chicken, you have earned the respect of your colleagues, rivals and headhunters.

There you are, an executive creative director, comfortable in your

agency after 20 years in the industry. While no spring chicken, you have

earned the respect of your colleagues, rivals and headhunters.



So why leave? Many people would proffer ’a new challenge’, ’pastures

greener’ and, bravely, ’better opportunities elsewhere’ as reasons. But

there is another, as many senior creatives out there will attest: the

top jobs at your agency start filling up with young upstarts. Before you

know it, nobody’s taking the game seriously any more and you’re made to

have a bit of fun. Tsk!



We are, of course, talking about poor old Trevor Pettet, as of this

week, the ex-executive creative director of Carlson. While we wouldn’t

dream of suggesting that his departure to McCann-Erickson’s

below-the-line offshoot MRM is connected to his embarrassment at being

the odd one out at Carlson’s staff party the other week, it is

understood that he took some significant ribbing for his omission.



What part of ’wear pink’ didn’t you understand, Trevor?



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