There you are, an executive creative director, comfortable in your
agency after 20 years in the industry. While no spring chicken, you have
earned the respect of your colleagues, rivals and headhunters.
So why leave? Many people would proffer ’a new challenge’, ’pastures
greener’ and, bravely, ’better opportunities elsewhere’ as reasons. But
there is another, as many senior creatives out there will attest: the
top jobs at your agency start filling up with young upstarts. Before you
know it, nobody’s taking the game seriously any more and you’re made to
have a bit of fun. Tsk!
We are, of course, talking about poor old Trevor Pettet, as of this
week, the ex-executive creative director of Carlson. While we wouldn’t
dream of suggesting that his departure to McCann-Erickson’s
below-the-line offshoot MRM is connected to his embarrassment at being
the odd one out at Carlson’s staff party the other week, it is
understood that he took some significant ribbing for his omission.
What part of ’wear pink’ didn’t you understand, Trevor?